Entertainment Tie-ins / Licensing

HERSHEY, Pa. — Hershey’s adds a new flavor to its collection for the first time in 20 years. The Hershey's Gold Caramelized Creme Peanuts & Pretzels bars feature a caramelized crème flavor with salty peanut and pretzel bits, topped off with a creamy and crunchy finish.

KENNEBUNK, Maine. – Tom’s of Maine, creators of toothpaste for adults set out to use their expertise and success in making effective, natural toothpastes to construct an offering for children. The Silly Strawberry Natural Children's Toothpaste resulted from this effort and 25 years later, the company is celebrating the anniversary of the product's launch. 

WOONSOCKET, R.I. — CVS Health is moving into year four of its fundraising campaign to raise money for Stand Up To Cancer. The company on Monday announced the latest effort, taking place Oct. 29 through Nov. 19  at CVS Pharmacy location nationwide, allowing customers to donate $1, $3 or more at checkout or online.

NEW YORK — Part of the next step in the collaboration between Perfect Corp. and L’Oreal is to bring iconic beauty brand Lancôme Paris, to AR-powered YouCam Makeup.

CINCINNATI — After a limited launch at select retailers, Procter & Gamble is launching Febreze ONE in additional retail stores nationwide. To celebrate the launch, the company will be debuting a nationally televised commercial titled “Run,” which takes aim at the lengths to which consumers go to avoid overwhelming scents and sprays in a humorous light.

CINCINATTI — Target is partnering with Always based on insight from the #LikeAGirl campaign, to prevent the loss of confidence in young girls. Together, both brands are supporting Girls on the Run, a nonprofit organization which provides physical activity-based positive youth development program for girls between third to eighth grades.  

SANTA MONICA, Calif. – Coty’s salon nail brand OPI has set the Guinness World Record for the world's longest manicure bar.