To kick off its launch at Whole Foods Market, Safely is debuting its new joy scent, which contains notes of yuzu, basil, sage, spearmint, musk and licorice.
Actress Dara Reneé is partnering with the brand to share how she cares for her signature curls while encouraging others to share their own #PanteneHair journey.
Ballerini will embark on a 12-week challenge where she will exclusively use the brand’s products and put her tresses under the microscope to see its improvement over time.
The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.
