Entertainment Tie-ins / Licensing

In honor of the movie’s 20th anniversary, the companies are rolling out the limited-edition Sugar Cookie Pancake Mix Kit and a specially designed bottle of Original breakfast syrup.

Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the music community within Roblox.

The Tazo Café Collective, launching with support from Issa Rae, is calling on local and independent cafes to help create new tea and latte drinks.

TikTok’s Effortful Makeup Awards, hosted by essence Makeup, will recognize outstanding work in the beauty content creation space.

The hydrating multi-action lifting moisturizer is formulated with MicroDipeptide229 technology to help address 10 key signs of aging, the brand noted.

The Dirty Pillows line, inspired by an outtake from a Coolidge’s previous e.l.f commercial shoot, will be available online.

New from Nestlé Sensations is the Frosted Flakes Cereal Flavored Milk, available in November, and Eggo Maple Waffle Flavored Milk, hitting shelves in 2024.

General Mills is prepping for the spookiest time of the year by debuting new holiday-inspired sweets and bringing back several classics.