Entertainment Tie-ins / Licensing

Walmart is debuting a new, digital-first shopping experience that allows its customers to connect with their favorite celebrities and shop customized carts.

J.J. and T.J. Watt are the next pair of athletes who will be on the cereal box, making them the first-ever brother pair to be featured, the brand said.

Every two months, Schnucks will introduce a new frozen pizza variety that will feature different in-season Mizzou student athletes.

The Marilyn Monroe x Kiss collection features original designs that celebrate the actress’ legacy, as well as reflect her elegance, allure and beauty, the company said.

Sally Hansen’s Xtreme Wear Concrete Jungle collection features 10 trendy shades formulated with vegan ingredients, the company said.

Hilco is debuting its 2023 holiday candy lineup, which includes novelty treats from Kool-Aid and Girl Scouts of the USA.

CeraVe is joining forces with the New York Yankees and Chicago Cubs by sponsoring Sun Safety Day, taking place July 8 and July 22.

Three limited edition rollerballs are part of the line, which evokes the feeling of summer that brings consumers to the world of Cousins Beach.