Entertainment Tie-ins / Licensing

As part of the launch, Excedrin debuted Head Care Club, which features exclusive routines from Emmy Award-winning choreographer Derek Hough to help support everyday head health.

Creativity Without Compromise is a new initiative that follows 10 diverse creators exploring inclusivity and artistry through hair styling.

General Mills is surprising fans with a new collection of items ranging from new cereals to cereal-inspired snacks.

To further encourage consumers to relieve their allergies and live spontaneously this spring, the brand is hosting a Feel Sexy Fast Sweepstakes, where fans can win a limited-edition Astepro kit.

The collection of hair removal products, which feature marguerite patterned florals, aims to elevate the in-shower experience, the company said.

The Sesame Street x wet n wild line consists of cosmetics, tools and accessories featuring Elmo, Big Bird and other classic characters.

The limited-edition cereal features Frosted Flakes and green squares of “Creeper Bit” marshmallows that evoke Minecraft’s pixelated block look.

To launch its new body wash collection, which consists of 15 established and new scents and an upgraded formula, the brand is joining forces with actress Melissa Fumero.