Entertainment Tie-ins / Licensing

Olay’s Fearless Artist Series collection is designed to increase representation and visibility of products made for women of color, the company said.

The limited-edition Celebrate She bars are designed to be a colorful reminder of the impact women and girls make in our lives during Women’s History Month, the company said.

Following its big game ad, the warehouse club retailer is offering new members an $8 membership redeemable in stores from Feb. 14 to 17.

Splat Melts is available in milk chocolate and purple plum, milk chocolate and mixed berries, dark chocolate and blueberry, and dark chocolate and strawberry shades.

The C4 Energy x Skittles beverage provides high-performance energy through tested and clinically studied ingredients, the company said.

Duncan Hines partnered with Dolly Parton on a limited-edition line of baking products inspired by the singer’s family recipes.

Ruffles Flamin’ Hot Cheddar and Sour Cream flavored potato chips were inspired by Lebron James’ favorite chip flavor as a child.

Drug Store News spoke with Jill Krakowski, chief marketing officer at Cosnova, about essence makeup’s #UnoriginalSongs campaign on TikTok.