Entertainment Tie-ins / Licensing

Sour Punch, Red Vines celebrate spooky season with seasonal launches
New launches include Red Vines Candy Corn Twists, Sour Punch Spooky Straws, Red Vines Ghoulish Grape Ropes and Torie & Howard Halloween Organic Chewie Fruities among others.
Overtone drops Mixology collection
Overtone’s Mixology collection features four kits — Berry Smash, Brunch Punch, Sunset Spritz and Negroni — inspired by cocktails and mocktails.

BH Cosmetics, Doja Cat partner on makeup collection

The BH Cosmetics x Doja Cat collection was inspired by the divine energy of nature and all of its prismatic elements, the company said.
Blake Lively enters beverage space with Betty Buzz nonalcoholic mixers

Betty Buzz nonalcoholic sparkling mixers are available in tonic water, sparkling grapefruit, Meyer lemon club soda, sparkling lemon lime and ginger beer flavors.
CosPro Agency rebrands as CosProXM

CosPro Agency, now known as CosProXM, is expanding its services to offer live market and brand activations, the company said.
It’s A 10 Haircare names Justine Skye as brand ambassador

Justine Skye will be the face of It’s A 10 Haircare’s previously launched Coily Miracle collection.
Frankford Candy debuts Fruity Pebbles Birthday Cake candy bar

The Pebbles Birthday Cake candy bar features Fruity Pebbles cereal pieces in a classic vanilla birthday cake and frosting flavor, the company said.
Kellogg’s adds variety to Elf on the Shelf cereal

Kellogg’s limited-edition Elf on the Shelf cereal is available in sugar cookie and hot cocoa varieties.
Degree Deodorant’s challenges fitness industry with #TrainersForHire campaign

Degree Deodorant’s #TrainersForHire campaign calls on fitness companies to hire trainers with disabilities.
Revlon, Megan Thee Stallion roll out Big Bad Beauty Looks collection

The Revlon x Megan Thee Stallion Big Bad Beauty Looks collection features an exclusive eyeshadow palette, mascara and liners in limited-edition packaging.

Entertainment Tie-ins / Licensing

Sour Punch, Red Vines celebrate spooky season with seasonal launches

Overtone drops Mixology collection

BH Cosmetics, Doja Cat partner on makeup collection

Blake Lively enters beverage space with Betty Buzz nonalcoholic mixers

CosPro Agency rebrands as CosProXM

It’s A 10 Haircare names Justine Skye as brand ambassador

Frankford Candy debuts Fruity Pebbles Birthday Cake candy bar

Kellogg’s adds variety to Elf on the Shelf cereal

Degree Deodorant’s challenges fitness industry with #TrainersForHire campaign

Revlon, Megan Thee Stallion roll out Big Bad Beauty Looks collection