Entertainment Tie-ins / Licensing

Uncle Bud’s partnered with NBA legend Magic Johnson to educate consumers about the benefits of its non-psychoactive CBD wellness solutions.

The limited-edition Spindrift Drifter Pack contains cans of its 11 flavors, as well as two cans of its latest release — pineapple.

Budweiser Zero, developed and co-founded by NBA star Dwayne Wade, was designed for those who want to enjoy the taste of Budweiser without the after-effects of alcohol, the company said.

Vaseline partnered with actress Regina King on a campaign that provides tools and resources to Black and Latinx communities affected by COVID-19.

Michelob Ultra and the NBA partnered on the Michelob Ultra Courtside experience, which allows fans to virtually appear inside the arena and share in the excitement of the game.

The Dolly Parton greeting card collection consists of 20 cards that have been specifically designed to capture the singer’s personality.

The limited-edition Cheez-It White Cheddar and House Wine Rosé collaboration feature 100% real cheese, as well as a light and crisp rosé flavor, the companies said.

To celebrate National Hemp Month, Uncle Bud’s is debuting its I’m Fonda Hemp and CBD campaign, which stars actress Jane Fonda.