Entertainment Tie-ins / Licensing

Secret Deodorant taps Jessie Reyez, Camila Mendes for new campaign
Secret Deodorant’s “All Strength, No Sweat features singer Jessie Reyez, actress Camila Mendes, Olympic Gold Medalist Swin Cash, actress Shenae Grimes-Beech and fitness influencer Ainsley Rodriguez.
Q&A: P&G’s Damon Jones on the key role of diversity in a business strategy
Damon Jones, vice president of global communications and advocacy at Procter & Gamble, sat down with DSN to talk about how the company has thus far impacted retail.

Honey Nut Cheerios launches limited-edition redesign

Honey Nut Cheerios is debuting limited-edition boxes that feature the letter “O” shaped as a heart, the company said.
ECRM Impulse/Convenience events to feature Daymond John as keynote speaker

The Solon, Ohio-based company has announced Daymond John, entrepreneur and “Shark Tank” cast member as the speaker at the events, which will take place at the end of January in Las Vegas.
Göt2b, ‘Jersey Shore’ star Pauly D announce partnership

“Jersey Shore” star DJ Pauly D, who is partnering with göt2b on limited edition products, will also serve as a brand ambassador.
Walgreens calls on Neil Patrick Harris, David Burtka for social campaign

Walgreens is highlighting what it really takes to get through stressful holiday moments with a campaign starring celebrity couple Neil Patrick Harris and David Burtka.
Hallmark debuts Paper Wonder, Good Mail holiday cards

Hallmark’s Signature Paper Wonder and Good Mail holiday cards embody the most wonderful time of the year in two unique ways, the company said.
Jelly Belly unveils ‘Star Wars’-inspired collection

Jelly Belly revealed its new collection of packages inspired by the “Star Wars” film saga.
Pantene campaign highlights LGBTQ+ acceptance for the holidays

Pantene partnered with GLAAD and the Trans Chorus of Los Angeles on a video series that raises awareness on the challenges LGBTQ+ members face during the holidays.
Perrier unveils Artxtra limited-edition packaging

Perrier’s limited-edition design by Dabsmyla will be available at major retailers beginning January 2020.

Entertainment Tie-ins / Licensing

Secret Deodorant taps Jessie Reyez, Camila Mendes for new campaign

Q&A: P&G’s Damon Jones on the key role of diversity in a business strategy

Honey Nut Cheerios launches limited-edition redesign

ECRM Impulse/Convenience events to feature Daymond John as keynote speaker

Göt2b, ‘Jersey Shore’ star Pauly D announce partnership

Walgreens calls on Neil Patrick Harris, David Burtka for social campaign

Hallmark debuts Paper Wonder, Good Mail holiday cards

Jelly Belly unveils ‘Star Wars’-inspired collection

Pantene campaign highlights LGBTQ+ acceptance for the holidays

Perrier unveils Artxtra limited-edition packaging