Loyalty Marketing

In the video spots, the brand showcases how its beverages are hidden around Stewart’s estate, always within arm’s reach to aid her in feeling revitalized.

In recognition of World Mental Health Day on Oct. 10, Sephora will donate 100% of global Rare Beauty sales to the Rare Impact Fund.

The company also noted that it has added SNAP/EBT payment capabilities to new merchants.

Giant Eagle rolled out a 20% average price reduction on more than 200 popular produce items sold at its Giant Eagle and Market District banners.

Consumers are sacrificing brand loyalty when faced with increased costs as CPG marketers deepen investment in digital promotions, per the report.

Retailers and brands need to connect with younger generations of shoppers—and there’s growing evidence they are starting to do so.

The “Divine Skintervention” initiative explores everyday skin care slipups that include such common behaviors as pimple picking and sleeping in makeup.

Ulta Beauty’s Joy Council members include well-being expert and author Deepak Chopra, MD., Ally Love, Jillian Turecki and Olympic champion Laurie Hernandez.