Ulta Beauty’s Joy Project expands with launch of Joy Council

Ulta Beauty’s Joy Project is expanding its efforts with the introduction of The Joy Council. 

With the help of world-renowned well-being expert and author Deepak Chopra, MD., the Joy Council will consist of joy advocates and experts in various wellness fields to inspire, uplift and motivate individuals through approachable content and community. 

“Like beauty, we believe joy should be for everyone, and people want to feel joy now more than ever,” says Michelle Crossan-Matos, chief marketing officer, Ulta Beauty. “The reality is many of us don’t know how or where to find it. At Ulta Beauty, we know joy is often found in the activities we love, the relationships we foster and the communities we belong to, and it’s our hope, that through the Joy Project and our newly established Joy Council, we will help people see the joy within and around them, so they can share that joy forward.”

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Chopra will work with Ulta Beauty by sharing his best practices with consumers through custom content. 

"Joy is the only measure of success,” said Chopra. “It is associated with gratitude, empathy, compassion and love and opens the door to well-being and abundance. I am delighted to be working with Ulta Beauty as The Joy Project is fully aligned with my life's work. Together we can reach a critical mass of people for a more peaceful, just, sustainable, healthier and joyful world. It is the most urgent need of our times."

Other members of The Joy Council include fitness instructor and health coach Ally Love; relationship expert and podcast host Jillian Turecki; and Olympic champion Laurie Hernandez. 

In addition, Joy Council members will create exclusive content, tips and insights centered around joy to be shared across Ulta Beauty’s channels, and ultimately a joy hub online, allowing access to the content all in one place, the retailer shared.