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  • Truvia launches Nectar with celebrity chef Devin Alexander

    MINNEAPOLIS -- Popular sweetener brand Truvia has partnered with celebrity chef Devin Alexander to kick off a new campaign with recipes featuring Truvia Nectar.

  • Bartell Drugs, Oberto team to help kids and Seattle Children’s Hospital

    SEATTLE -- Bartell Drugs and Oberto Beef Jerky are joining forces to raise money for Seattle Children's in support of its mission to prevent, treat and eliminate pediatric diseases.

    This is the second year the locally-based, family-owned companies have joined forces to raise money for the nationally acclaimed hospital. Last year, $24,500 was collected from the chain’s 64 Puget Sound locations.

  • Rite Aid, Folds of Honor celebrate DreamShip’s inaugural launch

    JERSEY CITY, N.J. — With the Statue of Liberty, One World Trade Center and Ellis Island as a backdrop, nonprofit Folds of Honor inaugurated its DreamShip — a full-size hot air balloon — at Liberty State Park Thursday, kicking off a yearlong, awareness-raising nationwide tour for the balloon, with Rite Aid executives and associates, Folds of Honor founder Maj. Dan Rooney, New Jersey Lt. Gov. Kim Guadagno, scholarship recipients and other sponsors in attendance. 
     
  • Nature's Truth pairs aromatherapy to yoga in latest outreach

    RONKONKOMA, N.Y. – Nature's Truth may have identified a new niche opportuntiy within aromatherapy - targeting yoga enthuisasts. The company on Thursday announced they will be partnering with Yoga Journal and New York-based yoga instructor Kat Fowler on a unification of yoga and aromatherapy with an editorial featuring Nature’s Truth to be published in the October issue of Yoga Journal.

  • Publicis Media named lead media agency globally for Coty

    NEW YORK - Coty last week appointed Publicis Media as its lead media agency globally. Publicis Media's Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year.

  • SheaMoisture launches second phase of its #BreakTheWalls campaign

    AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

  • About the 'no-makeup' makeup trend

    Women everywhere from housewives to Hollywood stars are embracing a new trend that calls for less makeup and playing up natural features. It doesn't mean no makeup, but beauty products are used subtly to get a natural and glowing look.

    No-makeup celebs such as Alicia Keys and Mile Kunis are getting lots of attention. Keys, 35, declared this year that she didn't want to "cover up" any more, and proved her commitment by showing up on the red carpet for the BET Awards last month without makeup.

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