Media Advertising

PARSIPPANY, N.J. - Sick and tired of being sick and tired? You're not alone. The Ricola USA "Sick and Tired" survey results released Wednesday reveal the great extent to which Americans will go to avoid getting sick.

Boehringer Ingelheim is looking to spark some excitement across the antacids aisle with the June launch of its Duo Fusion combination antacid, “from the makers of Zantac,” which couples a fast-acting heartburn remedy with an H2 blocker to provide both immediate and longer-lasting relief from heartburn. “We saw an opportunity to trade up consumers from antacids to an H2 [blocker],” said Marc Rovner, general manager Boehringer Ingelheim Consumer Healthcare, in an interview with Drug Store News.

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare will be launching the clinically designed earplugs MigraineX, along with an app that tracks shifts in barometric pressure, a known trigger of migraines. “Weather causes migraines,” noted Lanny Lewis, SVP business development at Cirrus Healthcare, and not a lot of people know that. Cirrus is looking to change that, Lewis said.

Men are taking better care of themselves and buying more personal care products. Matthew McCarthy, senior director men’s personal care at Unilever, tells DSN how to meet these new needs.

DSN: How has the men’s personal care category grown and innovated this year?

SEATTLE -- Krusteaz is setting itself apart from competitors in the baking aisle by introducing a new package design that aims to better connect emotionally with consumers.

As the largest brand at Continental Mills Inc., Krusteaz says the new packaging also aims to articulate a new brand platform reflective of current trends, to increase its relevancy among a wider audience and to strengthen its challenger-brand status.

How can brick and mortar compete with online shave clubs? Ron Boger, president and COO of IdeaVillage, shared the importance of dual merchandising locations with DSN.

DSN: What are the biggest challenges your company faces in the shaving marketplace, and how are you handling them?

There have been dramatic changes in the shaving category. DSN talked with Ray Larney, VP, U.S. retail sales of Philips Consumer Lifestyle, to see how the company is focusing its approach for the new marketplace.

CINCINNATI -- Laundry scent brand Unstopables is launching a new digital campaign designed for consumers looking for a new way to freshen their wash.

The campaign features Emmy Award-nominated actor Tituss Burgess sharing his secret to long-lasting freshness: Unstopables In-Wash Scent Boosters, beads that add a fresh scent to every load of laundry.