Media Advertising

Be Delicious Orchard St was inspired by the bustling Lower East Side neighborhood in downtown New York City, the brand stated.

Ballerini will embark on a 12-week challenge where she will exclusively use the brand’s products and put her tresses under the microscope to see its improvement over time.

Artists who are part of the program will have their original artwork displayed on SunChips bags available across the country.

The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.

Deborah Gilboa, MD, will deliver the keynote as retailers—including Ulta Beauty, Costco, Publix, Meijer, CVS, Rite Aid and Family Dollar—and suppliers round out the sessions and panel discussions.

The lotion is formulated to revitalize and nourish dry, melanin-rich skin, the company said.

The campaign, launched in collaboration with Health In Her Hue, will target pediatricians and dermatologists to encourage network signups.

No longer for young audiences, TikTok is one of the most important social media platforms that marketers need to leverage. Part two of this series gives you four more strategies to consider.