Media Advertising

The “Dupe That!” campaign aims to spread the message that anything is possible when a business does good and is good, the company noted.

The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome.

As chief brand officer, Palmer will serve as a spokesperson and also work with the company consulting on product innovation, packaging evolution and demos.

The series debuted its first informational video focused on the beauty brand’s mascara.

The new capabilities include shoppable ads, home screen ad formats and targeting.

CPG brands who increased their investment in media by 18% over the last year saw an ROI improvement of 8%, according to data from Keen Decision Systems.

Osaka will support the Brave Together program, which is focused on making support for anxiety and depression accessible to all.

The campaign focuses on education and sensitive skincare solutions.