Media Advertising

Inspired by Gellar’s legacy in horror films, the campaign’s short film aims to remove the fear around retinol use and empower consumers to embrace their clinical-strength products.

The new scent celebrates relentless optimism, unlimited confidence and an aura of being effortlessly cool, per the brand.

The collection features 12 shades in its Nail Lacquer, nine Infinite Shine shades and four xPress/On press-on styles.

The company is highlighting its new products for weight wellness in a new campaign.

The partnership also teases an upcoming fashion collaboration with the basketball star.

The “Divine Skintervention” initiative explores everyday skin care slipups that include such common behaviors as pimple picking and sleeping in makeup.

Three Sephora Accelerate brands worked with Sephora Sounds and TikTok creators on a custom music track that encapsulates their unique brand identity.

The brand shared that the model and actress is associated with the characteristics of being strong, unapologetic, edgy and authentic.