Media Advertising

DSN takes a look at how communicating the immune benefits of its flagship product has yielded big results for PharmaCare US during the pandemic.

Rite Aid is partnering with Quotient to create Rite Aid Performance Media, offering brands a targeted way to reach the retailer’s shoppers and drive conversion in store and online.

Cetaphil is working with brand ambassador Rachel Brosnahan on its “Up Close and Sensitive” digital content series, which highlights the actress’ sensitive skin care journey and routine.

Shea Moisture’s “It Comes Naturally” campaign looks to celebrate the resilience and creativity of Black women, the company said.

Göt2b’s limited-edition products, created in partnership with reality star DJ Pauly D, include the Glued Limited-Edition Styling Spiking Glue and Blasting Freeze Spray by DJ Pauly D.

The National Association of Chain Drug Stores’ flu vaccine message will air in Washington, D.C., on presidential debate day and debate reaction day.

Bacardi Spiced features the essence of bourbon paired with notes of vanilla, almond and fruitiness, the company said.

As Product of the Year nominations open, read about this year's winners and how being named a winner among an independent survey underscored its differentiating factors and quality.