Premiums/ Incentives

BOSTON — Men’s grooming brand Gillette is rolling out new superhero-inspired gift packs and a heroic new marketing campaign as part of its partnership with Warner Bros. Pictures’ forthcoming “Justice League” movie.

The partnership kicked off with a new TV spot highlighting Gillette’s efforts to move beyond providing “The Best a Man Can Get” and offering a shave that’s “The Best a Superhero Can Get.”

TUSTIN, Calif. – This Labor Day, MegaComfort, a provider of ergonomically designed anti-fatigue insoles and orthotics, will celebrate the great American work ethic with its second annual Hardest Worker Contest & Sweepstakes. MegaComfort was humbled by the overwhelming number of nominations received last year, and the stories candidly shared of sacrifice, dedication, and working through tough times; heroes from across the country.

WASHINGTON — Truth, one of the largest and most effective youth smoking prevention campaigns, and Cotopaxi, the outdoor gear company on a mission to alleviate poverty, on Friday joined forces to make positive changes in local communities and take a stand against tobacco.

Truth will join Cotopaxi for 25 of their 2017-2018 Questival adventure races, kicking off the partnership at the Aug. 11 event in Philadelphia. They will launch a limited-edition Luzon Daypack designed by Brooklyn-based artist Kevin Lyons.

ST. LOUIS — Anheuser Busch is readying itself for the launch of its latest malt beverage product. Adding to its line of Natural Ice products, the company be introducing its Natty Rush line of three malt drinks this fall.

ORLANDO — Speed Razor won the Drug Store News/ECRM Buyers’ Choice Award for its eponymous patented razor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial EPPS, held recently here. Legacy Shave was a finalist with its Evolution Brush.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.

WINTER PARK, Fla. — National beauty marketing company Cosmetic Promotions recently teamed up with Revlon to bring Ulta Platinum Perks members a gift box. Cosmetic Promotions custom-designed the Revlon Platinum Surprise and Delight box — which is sent to members who spend more than $400 at Ulta during the year.

EAST HANOVER, N.J. — Mondelez International’s Oreo brand has unveiled its latest limited-edition flavor and started a social media contest asking for fan’s flavor ideas. The #MyOreoCreation contest has begun with the launch of Firework Oreo, a limited-edition flavor from the Oreo Wonder Vault, that includes popping candy creme.