Premiums/ Incentives

LANDOVER, Md. — Giant Food of Landover, Md., is one of several retailers promoting environmental awareness as part of Earth Day Monday, the Ahold USA-owned retailer said.

OAKLAND, Calif. — Haagen-Dazs today welcomed the newest member to its product family with seven flavors of gelato available nationwide.

Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino will join the wide array of Haagen-Dazs products currently available in the frozen foods sections of grocers and supermarkets nationwide.

DALLAS — Starting today, April 17, Kleenex brand, the only facial tissue with Sneeze Shield in all of its tissues, according to the company, is giving three schools a chance to win 250,000 eBoxTops for the 2013-2014 school year through the Kleenex brand in the Classroom sweepstakes.

NEW YORK— Hair care brand John Frieda has tapped designer Rachel Roy to create a limited-edition case to hold travel-friendly Frizz-Ease product assortments.

Two Frizz-Ease kits will be debuted as a part of the designer's Rachel by Rachel Roy line: one for straight styles, and one for curly looks. The two regimens will be housed in exclusive kits designed by Roy and inspired by John Frieda 's British heritage. Created to offer maximum frizz protection during the hot, humid summer months, the kits are a must for weekends at the beach or vacations abroad.

PARSIPPANY, N.J. — In recognition of National Park Week April 20 to 28, Reckitt Benckiser's Air Wick is launching a new line of air fresheners inspired by the essence of America's national parks. Proceeds will help benefit the National Parks Foundation.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat brand sunscreen, has announced the availability of two new products: Banana Boat Protect & Hydrate and Banana Boat Sport Performance CoolZone sunscreen lotions.

EL SEGUNDO, Calif. — Skin care brand Murad has announced that for the second consecutive year it has been named an Official Skincare Partner of the Los Angeles Dodgers for the 2013 regular season.

Murad will provide sun protection advice, as well as skin care products for the players and fans with special giveaways and promotions slated throughout the season.