Premiums/ Incentives

HONOLULU — Hisamitsu America earlier this week announced the release of two videos featuring an Obama look-alike applying Salonpas to ease the aches and pains of a “presidential magnitude.”

Hisamitsu noted it may be the first pharma company to use a parody of President Obama in its advertising, a controversial factor that should help generate a buzz around the videos.

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins' free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

WOONSOCKET, R.I. — As announced at CVS Caremark's 2010 analyst meeting in October and reported by Drug Store News, the company's retail division is extending its successful ExtraCare loyalty program by officially launching the new ExtraCare Beauty Club, the first-ever beauty club program for the retail pharmacy industry.

CVS/pharmacy is launching the beauty club program during the People's Choice Awards 2011 on CBS at 9 p.m. EST.

FROSTBITE FALLS, Minn. — Classic Media and Bullwinkle Studios are bringing the complete series "Rocky & Bullwinkle & Friends" to DVD in a collectible-edition box set.

ELMWOOD PARK, N.J., and NEW YORK — Marcal's Small Steps, a line of paper products that is made from 100% recyclable paper, is ready to salute those making environmental differences in their communities.

Through Feb. 25, visitors of MarcalSmallSteps.com/Heroes can nominate and vote for everyday heroes making a big environmental impact where they live. Five winners will be announced, receiving a total of $10,000 in donations to be made in their names to environmental charities.

CAMP HILL, Pa. — Rite Aid last week sweetened the pot associated with its loyalty card.

Rite Aid customers who use their Wellness+ card between Dec. 28, 2010, and Jan. 22 will be entered into a sweepstakes for a chance to win a dream vacation, fitness equipment, personal electronics and more as part of a new reward program created by Rite Aid called Resolution Rewards.

MUSKEGON, Mich. — "The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.

NEW YORK — Coty's Sally Hansen brand is gearing up for 2011 with an assortment of new nail products, including new, innovative nail polish strips for no-dry nail styles that last up to 10 days.