Premiums/ Incentives

DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.

As expected, advancements in technology and women’s reluctance to trade down in a segment that promises to ward off the signs of aging have spelled continued growth for anti-aging skin care products.


“Manufacturers continue to introduce new active ingredients ... while advanced anti-aging formulas are spilling over from the premium segment into the mass channel,” stated Euromonitor International in its most recent U.S. skin care report.

SALT LAKE CITY — “Biggest Loser” trainer Jillian Michaels continues to dominate flab on the small screen and at the diet shelf, too. Last month’s NBC mid-season premier captured 9 million viewers, up 14% from its previous season end, according to published reports. And Jillian Michaels diet aids garnered $20.8 million, up 273.7%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).


CLEVELAND — Highlighting lovable pairs this Valentine's Day, American Greetings has introduced Opening Acts.

Opening Acts is a collection that pairs cards with specially designed envelopes that play a song or sound when opened, offering consumers a fun and unexpected way to show the ones they love how much they care.

American Greetings' Opening Acts line is available at stores nationwide.

CHICAGO — It seems that MillerCoors' Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

The brand said that it is positioning itself as the "official beer of you," its drinker. The program will be supported with print, TV, radio and online advertising, as well as point-of-sale and public relations efforts, the company said.

NEEDHAM HEIGHTS, Mass. — Food Should Taste Good has launched the Touchdown Dance-Off contest, giving fans a chance to win $10,000.

SAN FRANCISCO — Poco Dolce has introduced a vegan line of chocolate bars that marry sweet and salty.

The company's bittersweet chocolate bars are available in six varieties, including olive oil with sea salt, peanut butter, Mayan chile, bittersweet with sea salt, hazelnut and "five spice."

The bars carry a suggested retail price of $6 each.

DALLAS — Aspirinpod recently launched its Aspirinpod emergency aspirin container — a small heart-shaped container that can be carried on a key chain.

Aspirinpod is a reminder to have aspirin with you at all times in the event of a heart attack, noted company founder Patti Frenette.

The small container, which does not include the aspirin, is large enough for two 325-mg tablets or four 81-mg tablets. Suggested retail price is $2.99.