Walmart Luminate to become ScintillaWalmart also announced that Luminate Insights Activation is now available to Luminate Charter suppliers. Physical store is next major channel as retail media continues to evolveThe Acosta Group’s latest study offers insights on the importance of in-store shopping. DKNY bottles New York’s essence via 24/7 Eau de Parfum The new scent celebrates relentless optimism, unlimited confidence and an aura of being effortlessly cool, per the brand. Unilever Ventures, Silas Capital invest in Oak Essentials Unilever Ventures and Silas Capital provided first-round dual funding to Oak Essentials, a skincare brand founded by Jenni Kayne. Uqora launches urinary tract health products at Walgreens The retail partnership expands Uqora’s omnichannel presence. How can brands appeal to Gen Z and baby boomers? Gen Z prioritizes low prices and overall value when choosing where to shop for groceries, per 84.51°’s research. Market Performance Group acquires Team Go MPG said the acquisition provides the company with expertise across all major social commerce platforms—including TikTok Shop, YouTube Shopping, Flip, Meta and Pinterest. E.l.f. Cosmetics, Tinder launch Vault collection The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection features new products from the beauty brand and limited-edition items. SOCi debuts 2024 Local Visibility Index SOCi unveiled the 100 most visible local brands that are capitalizing on the $54.1 billion opportunity in localized digital marketing. Brands are neglecting their digital presence at the local level Most multi-location brands fail to appear in three out of four local searches. First Previous 2 3 4 5 6 Next Last
