Intellias research finds that 25% of customers are influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces.
Despite the sizable revenue opportunities presented by RMNs, customer connection and engagement proved key motivators for retailers in evolving their RMNs, per an ADvendio study.
Following the transaction, Grown Alchemist will focus on large-scale partnerships and activations in lifestyle, music and retail to help drive international growth in key markets.