Retail Media

In the fourth episode of “Retail Media Unplugged,” the Path to Purchase Institute sits down with CVS Media Exchange and Criteo executives to explore the promise of retail media.

Le Mini Macaron’s Pearlescence Gel Manicure Kit and Lunegloss Black Jelly Nail Serum will be featured in the Impulse Checkout section of 1,350 Ulta Beauty stores.

The interactive digital experience allows shoppers to connect to their local store to clip offers and add products to their shopping list.

The first version of the framework introduced by Albertsons Media Collective concentrates on four areas: product characteristics, performance measurement, third-party verification and capabilities.

Advertisers want more retailer inventory, including email newsletters, receipts and retailer’s branded videos, per LiveIntent’s study.

Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores.

Brands looking to take advantage of this new 3X return guarantee can begin to run live programs on July 1 through the third quarter. 

Consumers will now be able to shop the brand’s full range of products at Ulta Beauty locations and online at Ulta.com.