Jason Wu Beauty’s assortment hits CVS shelves
Jason Wu Beauty is rolling out a featured assortment of its highly sought-after products at more than 3,000 CVS Pharmacy stores across the nation.
Inspired by fashion designer Jason Wu’s years in the industry and multicultural background, the assortment will include a range of affordable products (for the eyes, cheeks, lips and brows) that are richly pigmented and nourishing, the brand shared.
“We created Jason Wu Beauty to inspire others and show that everyday beauty can be effortlessly chic,” said the fashion designer and the brand’s namesake. “I am so excited to continue to bring products to the marketplace for customers who enhance their natural beauty and allow their confidence to shine. This expansion with CVS allows us to reach even more of our audience and provide them with the opportunity to make picking up their favorite Jason Wu Beauty products easier than ever.”
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Products that CVS shoppers can look forward to finding in store includes:
- Floral 9 Mini Palette in Matte Agave: Featuring a blend of earthy hues that can be used to create eye looks;
- Opal Stick Highlighter: Made to illuminate the skin with a glow through its creamy and blendable formula;
- Blush Trio Palette in Beautiful Evening: Contains three shades that deliver a natural flush of color;
- Kindness For Your Lips Oil: Formulated to nourish and hydrate the lips via a blend of oils that leaves a smooth and soft feeling;
- Tint It Out Plump It Pink Pineapple: A versatile lip product that delivers sheer color, hydration and a plumping effect;
- Hot Fluff Lipstick in Apple Pie: A multi-purposed creamy lipstick that leaves vibrant color with a satin finish; and
- Good Night Mr. Wu Lip Mask: An overnight lip mask that contains nourishing ingredients to revive and replenish lips.
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“Jason Wu Beauty is fashion and design meets beauty at an affordable luxury price," said Stacey Tank, CEO of parent company Bespoke Beauty Brands. I personally wear products from the Jason Wu Beauty line every day. I love their effortlessness and also that they’re infused with skin-loving ingredients. Now Jason Wu Beauty is even easier to find in over 3,000 CVS stores across the United States.”
Retailing between $12 and $19 per product, Jason Wu Beauty’s selected assortment is now available to shop in stores at CVS. Buy online and pick up in-store options will begin on April 28 and online to ship to home will launch on May 1.
