Jamaican Mango & Lime broadens product catalog in Target stores

Jamaican Mango & Lime, a natural haircare brand that offers products for those with twists, locs, braids and curls, is expanding its product catalog within Target stores. 

The brand is rolling out four essentials from its Braids Your Way collection, which includes the 6-in-1 Braid Refresher, Braid Elixir, Foams & Refresh Dry Wash and the Quick & Easy Braid Takedown. 

“We are thrilled to continue to expand within Target to bring our beloved Jamaican Mango & Lime products to a wider natural hair audience across key markets,” said Krystal McNear, director of marketing.

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Launching its products within Target stores and online falls within its plans to continue to make its offerings more accessible to consumers, the company said. 

“As a Black-founded and Black-led brand, our first goal is to increase accessibility for our consumers with twists, locs, and braids. Target’s commitment to increasing accessibility of natural hair products nationwide opened the door for us to continue building relationships with our core consumers nationwide,” said Rosalind Brummant, executive director.