Storm Reid named Kiss Colors & Care brand partner

Emmy-Award-winning actress Storm Reid is joining the Kiss Colors & Care family as its new brand partner. 

“I am beyond excited to join Kiss Colors & Care in celebrating confidence, self-expression and the beauty of diversity," said Reid. "Hair has always been a powerful form of expression for me to showcase my creativity and individuality and I believe that everyone should feel empowered to do the same. Through this partnership, I hope to inspire others to embrace the uniqueness of their beauty and express themselves fearlessly.”

[Read more: Dark & Lovely sheds light on diversity, inclusion in gaming with ‘The Sims’ and Ebonix partnership]

Through this partnership, Kiss Colors & Care reinforces its commitment to delivering hair care and styling solutions tailored to the needs of those with textured strands, the company said. 

“Storm embodies confidence, creativity and authenticity both on and off the screen which is why we are proud to welcome her as Kiss Colors & Care’s newest brand partner. As our brand continues to celebrate the diversity and versatility of textured hair, Storm's fearless approach to beauty and keen sense of style echoes our shared commitment to empowering confidence and individuality through self-expression,” said Jennifer Clark, director of marketing. “As customers begin to prioritize protective hair styling during the spring and summer seasons, we're excited to offer tools to assist in nurturing and protecting their hair. This partnership aims to celebrate individuality, diversity and unapologetic confidence.”