Odele, Minnesota Lynx join forces to empower women

Odele and Minnesota Lynx are coming together on a multi-year partnership focused on elevating women and working on female empowerment. 

The hair care brand will work with Lynx players and coaching staff to keep its products stocked in showers at The Courts at Mayo Clinic Square practice facility, and on game days in the Target center locker rooms. 

“We are so excited to partner with Odele, a female-founded clean beauty brand, right here in Minnesota,” said Lynx president of business operations Carley Knox. “We have an incredible roster of vibrant, female-founded businesses in this community, and we are always looking to uplift and empower women. Our shared values of inclusivity, civic engagement and operating at a high standard are well aligned. We look forward to tipping off this partnership as we head into an exciting season of Lynx basketball.”

[Read more: Sally Beauty’s new line rolls out bonding, blonding products]

In addition, both the team and Odele plan to host a community event that will work with its aligned efforts of building confidence and elevating and empowering youth and women in the workplace and sports.

“We’re Minnesota proud, and we have loved supporting like-minded people, businesses and brands within our community over the years. The collective dedication, talent and heart the Lynx bring both on and off the court is incredible and inspiring, and we’re here (or hair!) for it,” said Lindsay Holden, Minnesota native and Odele co-founder. “Odele is all about high-performance products—and we believe that quality standards for beauty shouldn’t have barriers, and beauty is something worth sharing. Needless to say, we’re thrilled to share Odele with the Lynx and partner with such an amazing team. Here’s to great hair days and another fabulous season!”

Fans will also have the opportunity to receive Odele products at a Lynx game this season to experience the brand themselves.