Social Media

This month, David Orgel examines how retailers need to jump on the bandwagon through tie-ins to national marketing promotions.

According to a report, Coty is interested in a $600 million purchase of a 51% stake in Kylie Jenner's Kylie Cosmetics line.

Good Dye Young, which was founded by Paramore’s Hayley Williams and her stylist Brian O’Connor, launched its Poser Paste Hair Makeup and Semi-Permanent Hair Color at Sally Beauty.

US Open and Australian Open champion Naomi Osaka has been named a Power of Good Ambassador for bareMinerals.

Ruffles announced that it has partnered with six-time NBA All-Star Anthony Davis, and unveiled the Ruffles Ridge Tops, which were designed by the famed Shoe Surgeon of Los Angeles.

Doritos is launching Incognito Doritos, which are traditional looking bags of chips that can be transformed into the black and red edition of the Spider-Man suit debuting in ‘Spider-Man: Far From Home’.

Pantene, as part of its ongoing partnership with GLAAD, unveiled the “Don’t Hate Me Because I’m BeautifuLGBTQ” campaign, which puts a new spin on the “Don’t Hate Me Because I’m Beautiful” ad.

L’Oréal USA is celebrating WorldPride 2019 with its “March for Me” campaign, which invites people from all over the world to virtually join its employees marching in the parade.