The challenge will feature 10 markets – deemed ‘Red Rally Markets’ for their integral role in rallying the nation to end child poverty – going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause.
Strongbow's rosé apple is a semi-dry cider that gets its color from a touch of red-fleshed apples and features a light, bubbly and fruity flavor, the company said.
The collaboration stems from Dove’s Self-Esteem Project, a movement focused on helping young people build self-esteem and confidence through educational programs.
To kick off the campaign, the company shared behind the scene videos showcasing the finishing poles used to simulate shine, and foot-long extensions used in advertisements.
Inspired by the “Because You’re Worth It,” tagline, the initiative recognizes women who find passion in giving back and in fostering and inspiring self-worth to others.
