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What can retailers do to create a better proposition for the New General Market? Where are the opportunities? How can retailers and brands work together to cultivate New General Market consumers and foster their success? How can they innovate with purpose and meaning with the common goal of connecting with the New General Market consumer?

ISELIN, N.J. — Ansell on Monday launched an exclusive skill via Amazon Alexa, "Set the Mood." The skill will play a role in Skyn's  "Feel Everything" campaign, which is designed to highlight the sensitivity of the non-latex polyisoprene condom by activating experiences designed to heighten all five senses.

The question of how brands continue to remain relevant is one that is central among companies looking to make space for themselves among an ever-shifting consumer base. As companies look to engage the New General Market consumer, Seventh Generation CEO John Replogle said there is one key element uniting companies that are able to endure: Soul.

LONDON — Sam and Nic Chapman, the makeup artist sisters behind popular beauty YouTube channel Pixiwoo, won big at the Glamour Awards on June 6, Paris Presents announced Wednesday. The duo, who helped design the Real Techniques by Sam and Nic line of makeup tools with Paris Presents, won YouTubers of the Year at the 14th annual event.

Following the win, the sisters tweeted out their thanks to Glamour, their communications team and Real Techniques.

LONDON — WPP and Kantar Millward Brown’s latest BrandZ Top 100 Most Valuable Global Brands ranking is emphasizing customer connection. The brand that took the top spot in the personal care category was L’Oréal Paris which BrandZ said grew its brand value 2% in the last year to $23.9 billion through efforts to focus on customers, the companies said.

LAKE ZURICH, Ill. — With interest in nail art growing, particularly on such social media sites as Pinterest and Instagram,  Look Nail Color is looking to make nail artistry accessible to more consumers while also offering a selection of 8-free, vegan and cruelty-free nail colors.

Paris Presents on Wednesday announced that makeup artists and sister duo Sam and Nic Chapman have been nominated for Glamour’s Youtuber of the Year.

The two — whose YouTube channel, pixiwoo, is among the top British beauty channels on the site — worked with Paris Presents to create the Real Techniques by Sam & Nic line of makeup brushes and sponges.