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Estée Lauder adds chatbot to e-commerce offerings
NEW YORK — Estée Lauder is expanding its omnichannel reach and its partnership with ModiFace by bringing a conversational lipstick advisor to its flagship brand’s e-commerce offerings.
With the chatbot, Estée Lauder shoppers can search for and virtually try on the full assortment of Estée Lauder’s lipstick shades, take a quiz that will provide personalized shade recommendations based on the shopper’s preferences and perform a search by color, allowing them to search for lipsticks based on any photo.
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Brands brush up on dental hygiene sales
It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.
