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NEW YORK — With the CoverGirl Collective influencer network now numbering nine makeup enthusiasts, the brand is looking to bring Instagram-ready looks to the physical store. CoverGirl is unveiling select in-store displays that will feature trending beauty looks from each of the three new CoverGirl Collective members

NEW YORK — Coty’s Rimmel London brand is getting into the augmented reality try-on space. The brand on Friday announced a new series of live cosmetic try-on effects that will be available within Facebook’s new in-app camera and Facebook Stories. 

NEW YORK — Estée Lauder on Monday named American Ballet Theatre principal ballerina Misty Copeland the new spokesmodel for its Modern Muse fragrance. She will be the face of the fragrance’s campaign, which debuts in August, across digital, TV, in-store and print channels.

NEW YORK — Estée Lauder has unveiled its campaign for a second limited-edition makeup collection with fashion designer Victoria Beckham.

The new Victoria Beckham Estée Lauder makeup collection will be available beginning September 2017 at select retailers globally, as well as victoriabeckham.com, esteelauder.com and Victoria Beckham's flagship 36 Dover Street London store. Beckham will front the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York.

NEW YORK — L'Oréal Paris has timed the debut of its new Colour Riche Matte Lipstick for Saturday, July 29 — National Lipstick Day.

NEW YORK — Revlon’s Elizabeth Arden brand has unveiled its latest collaboration — a line of body sprays with fitness brand Tapout. The Tapout Body Sprays collection features actor, producer and WWE Superstar John Cena as a brand ambassador.