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PHILADELPHIA — Parents may be using mobile to look for deals this back-to-school season, but most purchases are happening in-store.

Sixty-eight percent (68%) of shoppers will make their back-to-school purchases in-store vs. 32% who would prefer to shop only online, according to the “2017 Back-to-School Sales Report,” from ChargeItSpot.

Aging baby boomers have been a prime market for OTC analgesics, but the oldest members of society don’t have a monopoly on aches and pains. A new marketing campaign for Prestige Brands’ Anacin seeks to address this fact by aiming squarely at the millennial generation.

YouTube beauty came on the scene and gave women a free-and-easy education for their beauty routines. But, with Instagramming and tutorials, it became too much for the average woman balancing a hectic schedule. According to Mintel’s new report, “2017: Back to Basics,” the industry is starting to see a backlash to heavy Instagram-style makeup. Sixty-nine percent of women spend 20 minutes or less on makeup each day, and consumers are looking for achievable beauty. Enter non-touring.

LOS ANGELES — Hyland's on Wednesday announced a partnership with GOOD+ Foundation to donate up to 100,000 pieces of Hyland's 4 Kids cough & cold products to families in need.

MADISON, Wis. — Prevagen's sponsorship of Josh Bilicki continued this weekend as he competed in the second of three road courses in the NASCAR XFINITY Series. Prevagen first announced its sponsorship of Bilicki, a native of Richfield, Wisconsin, last week. Bilicki raced in the No. 8 B.J. McLeod Motorsports Chevrolet Camaro at the Mid-Ohio Sports Car Course.

WASHINGTON — Truth, one of the largest and most effective youth smoking prevention campaigns, and Cotopaxi, the outdoor gear company on a mission to alleviate poverty, on Friday joined forces to make positive changes in local communities and take a stand against tobacco.

Truth will join Cotopaxi for 25 of their 2017-2018 Questival adventure races, kicking off the partnership at the Aug. 11 event in Philadelphia. They will launch a limited-edition Luzon Daypack designed by Brooklyn-based artist Kevin Lyons.

PLEASANTVILLE, N.Y. – When it comes to pregnant and new moms, more than three quarters (77%) say a “doctor recommended” seal is important when purchasing OTCs, according to a  new four-part survey titled, “Mom-Shop Report, A National Survey of New Moms’ Shopping Behavior,” conducted by RLA Collective, Persuadable Research and the Mommy MD Guides.