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  • Hallmark readies for Mother’s Day with new offerings, marketing campaign

    KANSAS CITY, Mo. — As Mother’s Day approaches, Hallmark is rolling out its latest greeting card innovation, as well as new designs for its Signature line of cards. The company notes that in the U.S., 113 million cards are exchanged for Mother’s Day, with data from the National Retail Federation showing that the day is second only to Christmas in participation.

  • IRI, BCG identify 5 trends for winning in CPG

    IRI and the Boston Consulting Group identified five trends exploited by the consumer packaged goods winners in their latest growth leaders report. According to the report, the best CPG companies successfully merged health and wellness with convenience, benefitted from the tailwinds driving growth across the convenience channel, capitalized on mergers and acquisitions to accelerate growth, tapped into ethnic flavor trends and leveraged their social media outreach.

    Merging heath and wellness with convenience

  • Unilever, Suave’s fake brand launch shows quality doesn’t have to be pricey

    ENGLEWOOD CLIFFS, N.J. — Unilever’s Suave brand on Wednesday unveiled its latest marketing effort to highlight the results that users of Suave Professional get at an affordable price point. The campaign video features beauty influencers who were sent the fake brand evaus — actually just Suave Professionals — to try for two weeks, and captures their reaction to realizing they had been using Suave the whole time.

  • KIND Foundation seeks to 'pop the bubble' of Facebook users

  • Coca-Cola brings back ‘Share a Coke’ campaign with more names, flavors

    ATLANTA — With summer fast-approaching, Coca-Cola is bringing back its “Share a Coke” program under a new name — “Share an Ice Cold Coke.” For the first time this year, the campaign, which put names on the labels of Coca-Cola products, will see labels with last names on 20-oz. soda bottles.

    This year, the program also will include names on Coca-Cola Life and Cherry Coke.

  • Rimmel London adds Cara Delevigne as brand ambassador

    LONDON — Rimmel London recently added to its portfolio of celebrity brand ambassador. British model and actress Cara Delevigne has been named as the latest addition, with plans to start in various ad campaigns for the brand. In addition to her modeling and acting roles, Delevigne has more than 36 million social media followers.

  • Snapchat reportedly unveils Snap to Store offering

    VENICE, Calif. — A messaging app launched a new lens that could help drive shoppers through retailers’ doors.
     
    Snapchat’s Snap to Store product is a geofilter that retailers can sponsor. 
     
    When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.
     

  • Re-accommodating the message: Learning from Pepsi’s, United Airlines’ mistakes

    In a world where the consumer is increasingly demanding that all brands “get real” and connect with them in a truly authentic and honest way, Pepsi’s short-lived and frightfully miscalculated Kendall Jenner/”Live for New Moments” ad and United Airlines’ PR implosion in the wake of its horribly botched “overbooking/re-accommodation” incident ought to serve as case studies on how NOT to communicate with today’s consumer.
     
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