Social Media

LOS ANGELES — Bonfit America on Thursday announced the introduction of a single pack offering for its Steripod clip-on toothbrush protector. Steripod uses thymol to release active vapors, which can keep a toothbrush fresh for up to three months, the company said.

CHICAGO — Phusion Projects’ Four Loko brand is introducing its latest series of products, the Bartender Series of its flavored malt beverages. The company said the Bartender Series is aimed at delivering the taste and experience of a mixed drink in the ready-to-drink category.

The Bartender Series — taken from drinks made by professional bartenders — currently has three flavors — Blue Mofo, Purple Hooter and Pink Scorpion, whose can designs are inspired by graffiti art.

MONTCLAIR, N.J. — Oral care company hello products has unveiled its latest marketing campaign. Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting the ingredients in hello products’ offerings.

AUSTIN, Texas — New consumer insights from Amplify Snack Brands and the Center for Generational Kinetics is highlighting the role millennials are playing in fueling the growth of better-for-you snacking.

NEW YORK — Allergan has partnered with the American Gastroenterological Association to launch “Toilet Talk” in celebration of IBS Awareness Month. Toilet Talk is a component of a larger corporate initiative to drive awareness for Irritable Bowel Syndrome with diarrhea. The campaign is intended to reduce the stigma associated with talking about bowel health, and ultimately to empower patients to proactively discuss their bowel function with their healthcare professional.

WHIPPANY, N.J. — Bayer Consumer's Claritin brand has partnered with celebrity and outdoor enthusiast Josh Duhamel to inspire more people to get outside after finding that Americans spend a startling 95% of their time indoors, or almost 346 days per year, according to an analysis by Columbia University.

NEW YORK — Johnson & Johnson Consumer on Thursday announced a multi-year renewal extending Johnson & Johnson as the official healthcare partner of the U.S. Soccer Federation and Major League Soccer. The announcement builds upon two successful sponsorships that began in 2015.