Skip to main content

Social Media

  • The mane event in men’s grooming

    Masculine grooming choices are soaring — beard services are up 20%, men’s hair lightening 110% and men’s coloring 8%, according to Kline Pro, which also found men are especially interested in products for thinning hair, finishing and shine. The brands men look for include Layrite, Baxter and Jack Black.

    (To view the full Category Review, click here.)

  • Pepsi’s 1893 intros citrus, black currant flavors

    PURCHASE, N.Y. — Pepsi’s 1893 cola brand is expanding its offerings, the company announced Wednesday with the unveiling of its Citrus Cola and Black Currant Cola flavors. 
     

  • Colgate Optic White teams with celeb makeup artist to launch new Radiant toothpaste

    NEW YORK — Colgate Optic White is launching the newest addition to its portfolio, the company announced Monday. Radiant toothpaste by Colgate Optic White contains a new premium formula to go beyond the surface to whiten teeth inside and out, the company said. 
     
    As part of the launch, Colgate Optic White is teaming up with makeup artist Mario Dedivanovic. 
     

  • Rexall celebrates pharmacists through #MyRexallPharamacist social media campaign

    TORONTO – To mark Pharmacist Awareness Month, Rexall is launching its third annual #MyRexallPharmacist campaign. Beginning March 1 through to March 31, Canadians are invited to share a positive experience with their Rexall pharmacist on Facebook, Instagram or Twitter using #MyRexallPharamacist or by visiting myrexallpharmacist.ca.

    By sharing their story, Canadians will have a chance to win a daily $100 Rexall gift card and the Grand Prize of 5,000 AIR MILES Reward Miles.

  • RLA Collective OTC marketing campaigns recognized for excellence

  • Unilever promotes new Dove Shower Foam with its first branded Snapchat lens

    NEW YORK — Unilever, to promote the launch of Dove’s new Shower Foam, is trying out a new form of social marketing with its foray into the world of branded Snapchat lenses. 
     

  • Students honored in CVS-funded anti-smoking PSA contest

    SACRAMENTO, Calif. — Student filmmakers from high schools and middle schools throughout California took home regional honors in the third-annual Anti-Tobacco Video Contest for the Public Service Announcements produced to raise awareness of the dangers of tobacco.

    The contest was organized by Breathe California as part of a $100,000 grant from CVS Health. Middle- and high-school students from Los Angeles, Sacramento, San Jose and San Francisco were invited to submit a PSA video on their vision of the first tobacco-free generation.

  • Walgreens one of title sponsors for first-ever WE Day in New York City

    NEW YORK — Walgreens joins Allstate, Unilever and Microsoft in supporting the first-ever WE Day for New York City, the companies announced Wednesday.

    WE Day, a series of life-changing stadium-sized events that take place around the world to celebrate the power of community service, announced its expansion to the tri-state area this spring. WE Day New York Welcome will take place on April 6 at Radio City Music Hall in Manhattan.  

X
This ad will auto-close in 10 seconds