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Accenture finds shift in shopper expectations for loyalty programs
NEW YORK — Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.Dove Men+Care introduces Elements range of products
ENGLEWOOD CLIFFS, N.J. — Men’s grooming brand Dove Men+Care on Monday announced the debut of its Elements range of products. The products will draw on premium ingredient combinations, including Minerals + Sage, Charcoal + Clay and Mineral Powder + Sandalwood.