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  • Revlon names Linda Wells chief creative officer

    NEW YORK — Revlon on Friday announced a new addition to its upper leadership. The company has hired Linda Wells to be its chief creative officer, overseeing the look and feel of the company’s brands — from advertising and product innovation to packaging, digital, social presence and point of sale. She will report to Revlon president and CEO Fabian Garcia, officially joining the company Feb. 13.
     
  • NPD Group: Prestige beauty grew 6% in 2016

    PORT WASHINGTON, N.Y. — The prestige beauty industry grew by 6% in 2016, adding $1 billion in sales to bring in some $17 billion total for the year, according to a recent report from the NPD Group. The report highlights that prestige beauty sales outstripped the mass channel thanks to such high-growth categories as makeup, which saw 12% sales growth and contributed 82% of the industry’s total gains, and skin care, which saw 2% sales growth. 
     
  • Walgreens taps key blog influencers to promote mobile app functionality

    DEERFIELD, Ill.  — Walgreens recently unveiled a three-pronged strategy to better engage its customers and patients through digital, including the marketing of user-generated content through hyper-local news outlets (both print and digital) and amplifying that original content through additional VIPs and social boosting.

    And the results have been promising, Walgreens shared with Drug Store News.

  • Quest for the perfect smile helps lift oral care category

    America’s selfie-, Instagram- and overall social media-obsessed habits are propelling growth of oral care products promising instant fixes.

    (To view the full Category Review, click here.)

  • As America changes, the best brands change with it

    In April, Drug Store News and Mack Elevation will host the third annual New General Market Forum in Minneapolis. The exclusive thought-leadership platform brings together leading CPG companies that share a common purpose — to connect on an emotional level, building community and advocacy with an ever-more diverse consumer.

  • Perception Institute releases results of ‘Good Hair’ Study

    NEW YORK — The Perception Institute on Tuesday released the results of its “Good Hair” Study, an examination of implicit and explicit attitudes toward black women’s hair, for which it collaborated with Sundial Brands, makers of SheaMoisture and Nubian Heritage. 
     
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