Focusing on kids’ health isn’t child’s play to food retailers.
More than ever, it demands lots of adult brainpower because the stakes are higher.
For supermarkets, children’s health is the focus of their most prized customer base, millennial parents, who are deluged with media stories about childhood obesity. Yet finding solutions that interest kids while meeting the health expectations of parents is no easy task.
Supermarkets know that success will help bolster their efforts in the battle with other food retail competitors.