Social Media

MIAMI — The Female Health Company/Veru Healthcare on Friday announced the U.S. launch of PreBoost (topical 4% benzocaine wipes) that helps in the prevention of premature ejaculation. PreBoost is a new, proprietary over-the-counter male genital desensitizer that helps in temporarily prolonging the time until ejaculation in men with premature ejaculation.

NEW YORK — Beauty vlogger Manny Gutierrez has been named Maybelline’s first male brand ambassador.

The makeup artist took to Instagram to share his excitement about the announcement.     

“2017, you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more,” Gutierrez wrote.

NEW YORK — Pop superstar Gwen Stefani has been named Revlon’s newest Global Brand Ambassador. The three-time Grammy Award winning singer, songwriter, fashion designer and entrepreneur, will be representing the trend-setting beauty brand in global campaigns beginning this year, featuring Revlon’s empowering Choose Love message.

CINCINNATI — Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador.

Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo launch in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos claim to fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.

NEW YORK — Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.

According to Coty, Anomaly will work with Sally Hansen on all aspects of the brand, including TV, print, social and owned channels, point of sale and in-store brand expression. The first campaign from this partnership will debut in 2017.

DEERFIELD, Ill.  — Just in time for the holidays, Walgreens is bringing another beauty brand to American shoppers from across the pond. Beauty Beneath, a division of Boots and the U.K.’s No. 1 beauty brand is making its U.S. debut.

Celebrity esthetician, Shani Darden, will act as a brand ambassador for Beauty Beneath through PR and social media platforms.

SEATTLE — All-Pro NFL players Rob Gronkowski and Richard Sherman are teaming up with Oberto Beef Jerky to launch a social media campaign designed to appeal to jerky-loving consumers. 

The players will be hosting an ugly sweater social media contest, which will run online on Oberto’s Facebook page through Dec. 18, in celebration of National Ugly Christmas Sweater Day on Dec. 16.