Social Media

CINCINNATI — Procter & Gamble’s Mr. Clean brand, which has been named the official cleaner of Super Bowl LI, will be making its Super Bowl debut with a new 30-second commercial during the third quarter of the game on Feb. 5.

AMITYVILLE, N.Y. — Sundial Brands founder and CEO Richelieu Dennis received a huge honor from Fast Company when he was named to its Most Creative People list.

MINNEAPOLIS — Target promoted Rick Gomez to EVP and chief marketing officer, effective Jan. 29.

In this role, Gomez will be responsible for furthering Target’s brand positioning and leading the integration of all marketing programs. He will oversee marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications and corporate social responsibility efforts.

CHICAGO — Wrigley introduced two new gum products, Orbit White and Doublemint Perfectly Sweet, as well as its “Chew To A Better You” shopping marketing campaign.

The two new gum products are intended to provide oral health benefits as well as a low-calorie treat sweetened with real sugar.

The “Chew To A Better You” shopper marketing campaign is intended to:

TORONTO — Iovate Health Sciences, owner of the Hydroxycut brand, on Wednesday announced the signing of country music star Chris Lane to represent the Hydroxycut family of weight management products.