Curve Fragrances launches #CurveYourReality campaign aimed at Gen Z

NEW YORK — Fragrance brand Curve is launching a new campaign inspired by the weirdest and quirkiest fantasies of Generation Z men. 

"The #CurveYourReality campaign features real fantasies of Gen Z men. Their fantasies are beyond girls and motorcycles; they are wild, weird and totally amazing," said Nelson Miranda, VP of marketing, global fragrance at Elizabeth Arden. "Through our campaign, we want to share with young men the power of a great scent. A spray of Curve for Men will empower them to unleash the confidence it takes to live their fantasies."

According to the company, the #CurveYourReality campaign focuses on bringing personality, individualism and personalization to the brand, ushering in a new wave of fans—Generation Z consumers. The campaign comes to life through a series of short videos where the young protagonists spray on Curve and are transported from their mundane realities to their wildest fantasies.

"I'm so excited to partner with Curve Fragrances to reveal #CurveYourReality for the first time ever," said brand ambassador Christina Milian. "The campaign is so fun and, I think, captures the essence of why guys wear cologne in the first place."