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  • Coty marries color, nail care with launch of Sally Hansen Color Therapy

    NEW YORK — With creative cocktails and free manicures, Coty executives and beauty influencers celebrated the launch of Sally Hansen Color Therapy at Manhattan’s Kimpton Eventi Hotel, Wednesday night, alongside Sally Hansen global color ambassador and nail artist Madeline Poole, who helped develop the line of 38 colors that care for the nail while being worn.
     
  • Organic baby food brand Sprout unveils new packaging

    MONTVALE, N.J. -- Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food.

    The updated line features existing Sprout Organic Baby Food flavors in a transparent pouch so parents can see what's inside the pouch.

  • GMDC: From wearables to VR, digital is shaping tomorrow's shopping experience

    COLORADO SPRINGS, Colo. – Today’s connected consumer is plugged-in to a variety of technologies to keep them moving forward in an increasingly digital world – and wearable technologies are fueling that trend – according to new research released by the Global Market Development Center on Tuesday.

  • Quaker unveils 3 new limited-edition oatmeal flavors

    CHICAGO -- After more than a half million submissions from consumers across the country, three new oatmeal flavors from Quaker are hitting the retail shelves.

    The Quaker Oats Company has announced the three finalist Instant Oatmeal flavors vying for a $250,000 grand prize in the brand's first-ever Bring Your Best Bowl Contest: Apple Cheddar Rosemary, Lemon Ricotta Pancake, and Vanilla Chai. Now it's up to America to decide which flavor will win.

  • Wahl launches innovative, documentary-style ad campaign

    STERLING, Ill. – Men's grooming brand Wahl Clipper is honoring "real guys" with a new documentary style campaign that profiles two American men.

  • Protein Sciences promotes Flublok influenza shot through social media

    MERIDEN, Conn. - Protein Sciences is looking to drum up some brand recognition behind its flu shot with a new social media campaign - #ShowMeTheVial - featuring Flublok influenza vaccine.  

    To promote awareness and healthy living, raise money for organizations supporting patients and encourage individuals to ask for Flublok, Protein Sciences will donate money to charity each time someone "shows them the Flublok vial."

    In addition, participants will be entered to win a Fit & Healthy prize package that includes a new Fitbit Blaze.

  • Baby Magic celebrates 65th anniversary with new ad campaign

    COPPELL, Texas -- Legacy baby brand Baby Magic is celebrating a big milestone by putting the spotlight on dads.

    While dads have often been portrayed as taking a backseat when it comes to parenting, studies and conventional wisdom show that today’s millennial dads are hands-on, involved and engaged in child rearing.  Together, millennial parents are embracing teamwork and striving to share caregiving responsibilities to provide the best upbringing for their little ones.

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