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  • KeVita intros 3 new kombucha flavors, kicks off #InnerSelfie campaign

    OXNARD, Calif. — Fermented probiotic and kombucha maker KeVita is introducing three new Master Brew Kombucha flavors to its lineup. The new flavors are Dragonfruit Lemongrass, Mango Habanero and Citrus. 
     

  • Study: Halloween spending breaks glass ceiling

    It’s no trick: Halloween spending is at an all-time high.
     
    As Americans continue to splurge on their favorite candy and costumes in preparation for the upcoming Halloween season, the National Retail Federation’s annual survey reported that spending is expected to reach $8.4 billion — the highest level in the study’s history.
     

  • Study: Shoppers willing to increase order to qualify for free shipping

    KING OF PRUSSIA, Pa. and ANN ARBOR, Mich. — Forget apparel, electronics and gift cards. Free shipping is expected to be the most-coveted wish among many shoppers this holiday season.
     
    That’s according to the “The September 2016 Holiday Retail Report” from Radial and CFI Group, in which 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.
     

  • Publicis Media named lead media agency globally for Coty

    NEW YORK - Coty last week appointed Publicis Media as its lead media agency globally. Publicis Media's Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year.

  • U by Kotex launches 2 new products

    DALLAS, Texas — Kimberly-Clark’s U by Kotex brand has rolled out two new feminine hygiene products. The company on Tuesday announced the introduction of the U by Kotex Security Ultra Thin Long Pads and the U by Kotex Security Ultra Thin Overnight Pads. 
     

  • Study: Retailers get a failing grade with social customer care

    SEATTLE — How do industry observers rate retail social customer care? #EpicFail.
     
    The term social customer care refers to the quick and personalized customer service brands are expected to provide through social media once a customer engages with them to resolve an issue. To date, 92.5% of brands are failing to meet customers' social customer care expectations, according to the “Social Customer Care Report,” from Rational Interaction.
     

  • InHealth Media names new global communications director

    BOCA RATON, Fla. - InHealth Media on Wednesday named Sara Bader as the new director of global communications.

    Bader comes with more than 10 years of experience as a marketing, branding and communications specialist. Graduating from the Huizenga School of Business’ MS in Business Leadership program, her focus on digital marketing and analytical approach to branding and development make her an excellent fit for InHealth Media’s modern marketing and public relations philosophy, the company stated.

  • SheaMoisture launches second phase of its #BreakTheWalls campaign

    AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

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