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John Paul Mitchell brings hair color to life with YouCam app
CENTURY CITY, Calif. -- Paul Mitchell is giving consumers the chance to get creative with their hair color, commitment-free -- with a little help from virtual makeover technology.
The brand is kicking-off a partnership with YouCam Makeup this month that allows consumers the opportunity to virtually try-on a vast assortment of shades from their professional hair color range. Paul Mitchell is the first hair care brand to be featured on the leading beauty app, and the use of consumer-facing, virtual makeover technology is a first for the brand as well.
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Rainbow Light targets 2 growing demos with new prenatals: moms over 35 and vegans
SANTA CRUZ, Calif. - Rainbow Light on Wednesday added two new formulations to its prenatal suite: 35+ Mom & Baby, a one-per-day prenatal multivitamin specifically formulated for expectant mothers over 35, and Prenatal & Postnatal Protein, a supplement designed to provide sustained energy from conception through nursing.