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Artificial nails boast consistent growth
Instagram is helping boost sales of at-home artificial nails. The nail category is still trying to claw its way out of the red, with IRI reporting sales still down. For the 52-week period ended May 15 across multi-outlets, sales are down 0.7% overall, but nail color is still down just over 7%.
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Consumers desire instant results
American consumers love instant results. That fact is propelling sales of beauty devices — hair straighteners, power cleansers, blue- and red-light devices for acne or wrinkles, microderm tools, hair removers and hair growth stimulators. These items tend to provide immediate improvements.