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  • Narrowing strategy key to win with digital

    When it comes to online retailing, said a Walgreens executive, the way to win with digital is by narrowing your strategy, not broadening it.

    That’s what Wayne Duan, director of digital commerce for Walgreens.com, told attendees of a panel discussion at the NACDS Total Store Expo in Boston on Sunday. Duan added that narrowing down the digital strategy is exactly why Walgreens decided to shut down drugstore.com and Beauty.com two weeks ago.

  • RLA Collective celebrates its 30th year

    PLEASANTVILLE, N.Y. – RLA Collective, a leading integrated marketing agency specializing in health and wellness brands, recently celebrated its 30th anniversary.

  • Dust-Off unveils new packaging, merchandising options

    BRANCHBURG, N.J. -- A leading brand of consumer electronic and household cleaning products has launched a packaging refresh for its line of screen cleaners and compressed gas dusters.

    Dust-Off says the new packaging was designed to appeal to a wider demographic outside of the electronics cleaning market. The new designs join Dust-Off’s expansive line of electronic screen cleaning products and computer compressed gas dusters.

  • P&G brands to serve 2016 Olympic athletes in Rio

    RIO DE JANEIRO, Brazil -- On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble is ready to serve athletes, moms and families from around the world throughout the games.

    The company has opened the P&G Family Home event in Rio, where Gold Medalist and Tide Pods ambassador Nadia Comaneci was on hand during the opening event to officially welcome moms of athletes from across the globe including the United States, Netherlands, Italy, Spain, France, Greece, Ukraine, Poland, and the host country Brazil.

  • Real Techniques to launch 3 new makeup sponges

    GURNEE, Ill. -- Real Techniques by Sam and Nic is launching a new set of products that has makeup fans raving.

    The brand is launching three new makeup sponges for every step of the makeup application. Designed with YouTube beauty stars, Sam and Nic Chapman of Pixiwoo, the brand now offers applicator options to cover the three "C's" of make application: Cover, Correct, Color.

  • Naked Juice campaign aims to help communities get healthier

    MONROVIA, Calif. --  In an effort to raise awareness and provide fresh produce where there is none, Naked Juice is launching the 2016 #DrinkGoodDoGood cause campaign.

    The beverage brand is partnering with Wholesome Wave, a nonprofit founded by James Beard award-winning chef Michel Nischan that works to make fresh, healthy food affordable and accessible for low-income families.

  • Consumers desire instant results

    American consumers love instant results. That fact is propelling sales of beauty devices — hair straighteners, power cleansers, blue- and red-light devices for acne or wrinkles, microderm tools, hair removers and hair growth stimulators. These items tend to provide immediate improvements.

  • Curly-haired products spring up at mass

    If anyone can attest to the need for the current rash of hair care products for women with curls, it is Michelle Breyer.

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