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FRANKLIN, Wis. - Carmex will be the presenting sponsor for the nationally-televised College Classic football game this Saturday, Sept. 3, 2016 at iconic Lambeau Field, home of the Green Bay Packers, where the LSU Tigers will be playing the Wisconsin Badgers at 2:30pm CST. Carmex is also the presenting sponsor prior to the game on ESPN College GameDay, college football's longest-running and most-celebrated pregame show, which will be broadcast live from Lambeau Field.

NEW YORK — New research from Experian Marketing Services points to five strategies that brands and retailers should implement to boost marketing plan performance during the key holiday shopping season.

According to Experian's Q2 2016 Email Benchmark Report, marketers should consider the quality of subscriber data obtained during acquisition, social media, creative content, email personalization and retention strategy.

MINNEAPOLIS -- Jeff Jones, executive vice president, chief marketing officer at Target, is leaving the company.

Target CEO Brian Cornell said Tuesday that Jones will be departing the company effective Sept. 9.

Various media reports indicate that Jones will be joining Uber as president of the ridesharing company.

NEW YORK -- Sarah Jessica Parker is launching her new fragrance exclusively at Ulta Beauty with an innovative guerrilla marketing campaign.

Parker is using the power of suggestion to help fans discover the secret of her new scenat called Stash. A mysterious global street art campaign is teasing the fragrance's ultimate reveal.

PLANO, Texas -- Pepsi and Tostitos are kicking off the NFL season by giving fans the opportunity to experience the game from the sidelines and in the tunnel with the players.

Now through Jan. 2, consumers can enter a sweepstakes  at PepsiandTostitos.com for the chance to win the weekly Unreal NFL Experience, while also being able to redeem gear ranging from branded team merchandise to NFL game tickets.

STRATHAM, N.H. -- Premium chocolate brand Lindt USA is kicking off autumn early by debuting Lindor Pumpkin Spice truffles, a limited edition flavor for chocolate lovers.

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.

A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.