Social Media

LOS ANGELES - To satisfy consumer demand, thinkThin on Wednesday announced the return of its Protein and Fiber Bar seasonal flavor offerings, including top seller, pumpkin spice. Alongside the fan-favorite flavor, thinkThin will also introduce new coconut pecan pie for a unique twist on a classic fall flavor, and bring back its dark chocolate peppermint and holiday cinnamon flavors as well.

A lot of brands, both indie and mainstream, are rethinking their strategies when it comes to beauty products aimed at multicultural consumers.

(To view the full Category Review, click here.)

Unilever’s $1 billion purchase of Dollar Shave Club was an eye-opening deal. While Unilever has been on a buying spree, snapping up companies such as REN, Kate Somerville, Dermalogica and Murad — all premium skin care brands — the deal with Dollar Shave represented growth in a different market. Now the industry awaits Unilever’s next move.

(To view the full Shave Report, click here.)

ENGLEWOOD CLIFFS, N.J. -- Unilever's largest global food brand plans to mark World Food Day with an innovative social media campaign.

To support World Food Day, Knorr will launch a #ShareAMeal campaign to encourage people across the world to join a conversation about the importance of nutritious food using the "world's first truly global language": emojis.

SEATTLE -- Krusteaz is setting itself apart from competitors in the baking aisle by introducing a new package design that aims to better connect emotionally with consumers.

As the largest brand at Continental Mills Inc., Krusteaz says the new packaging also aims to articulate a new brand platform reflective of current trends, to increase its relevancy among a wider audience and to strengthen its challenger-brand status.

There have been dramatic changes in the shaving category. DSN talked with Ray Larney, VP, U.S. retail sales of Philips Consumer Lifestyle, to see how the company is focusing its approach for the new marketplace.

AUSTIN, Texas -- Amplify Snack Brands is targeting heat-loving consumers with what it calls the world's hottest chip.

The company's Paqui brand has launched a tortilla chip that is so spicy, it comes as a single chip packaged inside a coffin-shaped box. The limited-release Paqui Carolina Reaper chip has gone viral on social media feeds since limited amounts were first released in late September.