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Walmart is now introducing Walmart Discovered, a Roblox activation designed to streamline the discovery of virtual items and creators on the metaverse platform.

Joah Beauty has rebranded with a new sense of fresh sophistication that aims to empower people to feel confident in their own skin.

The Dirty Pillows line, inspired by an outtake from a Coolidge’s previous e.l.f commercial shoot, will be available online.

The campaign celebrates how makeup can be used to express all sides of an individual’s personality.

The “Them Beardles” campaign features the debut of an imaginary musical group that shows up to address common struggles faced by those who sport facial hair.

The Advil Pain Equity Project is a multi-year commitment to address pain inequity and racial bias in the diagnosis and treatment of pain.

Total Halloween spending is expected to reach a record $12.2 billion, topping last year’s record of $10.6 billion and also exceeding pre-pandemic levels.

No matter how they define it, consumers want clean products. But is it enough to move the needle?